solai
Content System Proposal

Content System Proposal
Chicken Fila

Prepared by solai × MK Media
InstagramTikTokFacebookYouTube Shorts

Project Overview

solai × MK Media will design and run a done-for-you content system for Chicken Fila: 30–40 short-form videos a month that turn organic attention into foot traffic and orders.

We handle everything end to end: strategy, scripting, shooting, editing, and daily publishing on Instagram, TikTok, Facebook, and YouTube Shorts. Your team approves and shows up on shoot days. We do the rest.

Objective:

1,000,000 organic views in the first 90 days, backed by the guarantee below.

Scope of Work

DeliverableDetailsQty / month
Brand extraction interviewDeep-dive on your menu, story, and customers1 (month 1)
Content strategy & hooksMonthly plan: angles, hooks, and posting calendar1
Reel scriptsHook-first scripts, approved before the shoot30–40
Shooting daysAt your branch with our crew and equipment1–2
Professional editingCaptions, sound, motion text, and covers30–40
Daily publishingIG, TikTok, Facebook, YouTube Shorts4 platforms
Monthly performance reportViews, reach, engagement, next steps1

How It Works

1.

Week 1: Strategy & scripts.

We run the brand extraction interview (month one only), build the content plan, and send scripts for approval.

2.

Week 2: Shoot.

Our crew films at your branch over 1–2 shooting days, fully directed by us.

3.

Weeks 2–4: Edit & publish.

Videos are edited in batches and published daily across all four platforms.

4.

End of month: Report & optimize.

We send the performance report and double down on what's working next month.

Results

100%
organic views

100% organic views that brought in buyers across different industries. No paid boosts.

Our Guarantee

1,000,000

1,000,000 organic views across all four platforms in the first 90 days, or we keep working at full scope with no retainer until we hit it.

Starts on the first published video. Measured in native platform analytics; paid views excluded.
Requires script approvals within 48 hours, shoot and account access, and on-time payments.

Terms

Client responsibilities

One point of contact, admin access to all four accounts, and branch, staff, and menu ready on shoot days.

Revisions

Up to 2 rounds per video, requested within 48 hours of delivery.

Ownership

All content belongs to Chicken Fila.

Rescheduling

Shoots can move with 48 hours' notice; missed shoots without notice count as used.

Term

Renews monthly after the 3-month minimum. Either party can cancel with 30 days' written notice.

Confidentiality

Both parties keep each other's business information and pricing confidential.

Investment & Payment Terms

Payment schedule: 50% (27,500 EGP) is due before work starts each month. The remaining 50% (27,500 EGP) is due two weeks later.

Payment methods: Bank transfer, InstaPay, or Credit card

Late payment: Production and publishing pause until any overdue balance is cleared.

What's not included: Paid ad spend, talent or influencer fees, and food or props used on set. Prices exclude VAT where applicable.

ItemAmount
Monthly retainer (full scope above)55,000 EGP / month
Minimum commitment3 months (the 90-day guarantee period)

Acceptance

Signing below confirms agreement to this proposal.

Chicken Fila

MK Media

Mohamed Helmy, Founder

solai agency

Mohamed Abdelmegid, Founder

Contact: @solaiagency_